It all started here. The lobby of the William Penn Hotel was home base until we found our first client and signed our first office lease.
We rekindled awareness of Oxford Development Company in the national, real estate development industry. We created communications strategies and support materials for all their new endeavors.
We created a myriad of communications that positioned the hospital for rapid growth in a community they have long served.
We broadened listenership and increased advertising revenues for one of Pittsburgh’s longest standing radio stations.
We created institutional brand messaging, advertising and promotions that more than doubled Dollar’s assets, enabling them to become the largest standalone mutual bank in America without merger or acquisition.
We created the AirMall name and launched this now globally recognized retail brand concept in US Airports, originating right here in Pittsburgh.
We created Bayer’s long-standing “Making Science Make Sense program.” Several years after it began, the Clinton administration recognized it as one of the top ten corporate volunteer programs in the nation.
We promoted The National Science Foundation’s Science and Technology Week in elementary schools nationwide, which led to numerous science literacy partnerships with the NSF.
We invented the Pittsburgh Paints “Voice of Color” program, a game-changing paint marketing and merchandising program that is still vibrant today.
We re-positioned Duquesne Light during deregulation of their industry, and turned its extremely poor public image completely around.
We blew the dust off the PG’s outdated image and projected the real value it brings to chronicling Pittsburgh in real time, each and every day.
We helped Kennywood, one of America’s most beloved amusement parks, celebrate its 100th birthday by growing their attendance.
We unified Pittsburgh’s disparate arts organizations with our “Arts Bring Life To Life” campaign, and were honored with the only Center for the Arts Cultural Award ever given to a non-artist.
We moved into much nicer digs.
We branded and launched LYNX Select, a PPG Insurance Claims Service, in a whole new channel–Auto Physical Damage.
We steadily improved public perception of St. Clair Hospital so that it is now regarded as one of Pittsburgh’s top hospitals.
We created the “Building Character, Building Careers” brand and helped CalU achieve 7-10% annual enrollment growth, while state funding continuously declined.
We eloquently articulated the Children’s Hospital case for public support so this new, world-renowned hospital could be built.
We helped this Carnegie Mellon University spinoff, that invented a revolutionary new approach to math education, discover and communicate its core brand promise to the 700 largest school districts in America.
We helped Columbia Gas of Pennsylvania carefully communicate the value of replacing 2,400 miles of old, bare metal pipeline with long lasting, polymer pipe—an invasive job that could have been met with resistance by homeowners. But wasn’t.
We re-introduced Pittsburgh and the world to the finest collection of dinosaur bones on Earth with a campaign that blew away all attendance projections.
We developed a unique value proposition and brand awareness campaign for this highly respected, independent wealth management firm that is based upon the real value they bring to their customers. Peace of mind.
We began developing product positioning and product launch communications worldwide for Oticon, the global technology leader in the design and manufacture of hearing aids.
We renamed and rebranded the well-known Family Communications for a new generation of partners and clients.
We created the public awareness campaign for this progressive, and often politicized, public education initiative to help people understand the collective stake we all share in the success of our kids.
We helped The Children’s Institute of Pittsburgh to more clearly articulate its brand, so that it can realize its aggressive multi-year business plan.
We began planning and buying media that is helping Edinboro University reach new markets, and increase enrollment.
We developed brand positioning and sales support communications to help this Digital Pathology, joint venture of GE Healthcare and UPMC go to market.
Our approach to financial communications can be summed up in a metaphorical line from a television commercial we created for a regional bank:
“Money is economic energy.”
That’s how we see the flow of finance—energy. It fuels individual lives, family dreams, business aspirations, and the whole dynamics of regional, state and national economies.
The D + CO portfolio in the financial category ranges the gamut from a regional bank to a trust bank, from investment counselors to early stage venture funds. Quite a diverse assortment, but all driven by that most personal of assets, that very basic spark of economic energy–the green back dollar.
The fact that money is so personal an asset means it is also a very emotive one. Here, too, is where Strategic Ingenuity℠ provides the requisite blend of both rational and emotional responses and benefits that will form the foundation of resonant messaging that motivates understanding, appreciation and transaction. Messaging that delivers on the promise of this energy of opportunity.
How do you rekindle confidence and trust in a community hospital whose reputation and image comes nowhere near its standard of care and excellence?
How do you persuade an unbelieving audience to experience the benefits of truly breakthrough technology in a tiny hearing device?
How do you position a new medical diagnostic platform to capture the interest of leading health systems worldwide?
These are just a few of the questions and challenges successfully answered over the years by the members of our healthcare practice. The leader of that practice group has more than 30 years of client-side experience working in both teaching and community hospitals. Thus, it can be said that we know healthcare–with its challenges, economics and politics–from the inside out, as well as the outside in.
That said, each day we marvel at the talents, dedication, and compassionate care demonstrated by healthcare professionals–up and down the line.
We have played a role in a non-traditional student’s career change.
We have helped third graders better understand science.
We have helped a student become the first in her family to attend college.
Over the years we have worked with dozens of both non-profit and for-profit educational organizations, ranging from The Bayer Foundation and the National Science Foundation, to Carnegie Learning and California University of Pennsylvania.
For more than two decades, communicating the importance and benefits of education in people’s lives has been in our company’s DNA.
We get education.
And we understand its significance not only in the lives of individuals, but in the life of a community, and the economic well-being of entire regions. Whether the impact is measured in human terms or financial, the work that educational institutions do is both life changing and future affirming. We are proud to be part of that vital endeavor.
A 150-person architecture firm wants to bolster its brand awareness and appreciation in both regional and vertical markets.
A 100-year-old utility faces complex communications challenges as its industry faces deregulation.
A multinational paint manufacturer has a newly created color palette to be branded and introduced to the North American market.
Just three cases from the portfolio we call the built environment.
In every example, our Strategic Ingenuity℠ process has driven successful solutions. Helping brand managers assess new product applications or igniting an emotive connection with end users or key specifiers. Augmenting success in distribution channels—whether they be independent retailers, company stores or the Big Box. Compellingly engaging DIY, BIY, contractor and builder audiences.
Whether your organization is in the business of designing space, engineering construction projects, developing commercial or retail venues, or supplying the finishing touches to consumers’ homes, our experience and process will be of considerable benefit.
And if you would just like to chat about issues and opportunities in the category, give us a call and ask for Mike.
Emotion is inherent in cause marketing. Every cause has its story. And every story is an emotional one.
Whether it be arts advocacy, social issues communication, or regional development, strong feelings are in play. A sensitivity to the shades and hues of those emotions is key.
The D + CO Strategic Ingenuity℠ process is designed to get to the very heart of a cause and communicate its benefits both rationally and emotionally to different cohorts of strategically significant audiences.
In doing so, we focus on not just how people may think about a cause and its issues, but also, more importantly, how they feel about it.
We dive deep. With eyes wide and ears keen. We listen carefully. The feelings attendant to a cause, whatever the cause may be, are powerful. In such a context, we have found the delivery of the message to be at least as important as the crafting of it. Creativity appropriate to your cause is our watchword.
The Waterfront Building
200 First Avenue
Pittsburgh, PA 15222