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Marketing + Brand Activation

Welcome to Dymun + Company

Leadership that Listens + Speaks Your Language

28 Years of Strategic Ingenuity + Counting

1987
William Penn Hotel Lobby

The William Penn Hotel Lobby

It all started here. The lobby of the William Penn Hotel was home base until we found our first client and signed our first office lease.

1988
Oxford Development Company

Oxford Development Company

We rekindled awareness of Oxford Development Company in the national, real estate development industry. We created communications strategies and support materials for all their new endeavors.

1989
Shadyside Hospital

Shadyside Hospital

We created a myriad of communications that positioned the hospital for rapid growth in a community they have long served.

1990
WAMO FM106

WAMO FM106

We broadened listenership and increased advertising revenues for one of Pittsburgh’s longest standing radio stations.

1991
Dollar Bank

Dollar Bank

We created institutional brand messaging, advertising and promotions that more than doubled Dollar’s assets, enabling them to become the largest standalone mutual bank in America without merger or acquisition.

1992
AirMall

AirMall

We created the AirMall name and launched this now globally recognized retail brand concept in US Airports, originating right here in Pittsburgh.

1993
Bayer

Bayer

We created Bayer’s long-standing “Making Science Make Sense program.” Several years after it began, the Clinton administration recognized it as one of the top ten corporate volunteer programs in the nation.

1994
The National Science Foundation

The National Science Foundation

We promoted The National Science Foundation’s Science and Technology Week in elementary schools nationwide, which led to numerous science literacy partnerships with the NSF.

1995
Pittsburgh Paints

Pittsburgh Paints

We invented the Pittsburgh Paints “Voice of Color” program, a game-changing paint marketing and merchandising program that is still vibrant today.

1996
Duquesne Light

Duquesne Light

We re-positioned Duquesne Light during deregulation of their industry, and turned its extremely poor public image completely around.

1997
The Pittsburgh Post-Gazette

The Pittsburgh Post-Gazette

We blew the dust off the PG’s outdated image and projected the real value it brings to chronicling Pittsburgh in real time, each and every day.

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1998
Kennywood

Kennywood

We helped Kennywood, one of America’s most beloved amusement parks, celebrate its 100th birthday by growing their attendance.

1999
Greater Pittsburgh Arts Alliance

Greater Pittsburgh Arts Alliance

We unified Pittsburgh’s disparate arts organizations with our “Arts Bring Life To Life” campaign, and were honored with the only Center for the Arts Cultural Award ever given to a non-artist.

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2000
200 First Avenue

200 First Avenue

We moved into much nicer digs.

2001
PPG LYNX Services

PPG LYNX Services

We branded and launched LYNX Select, a PPG Insurance Claims Service, in a whole new channel–Auto Physical Damage.

2002
St. Clair Hospital

St. Clair Hospital

We steadily improved public perception of St. Clair Hospital so that it is now regarded as one of Pittsburgh’s top hospitals.

2003
California University of Pennsylvania

California University of Pennsylvania

We created the “Building Character, Building Careers” brand and helped CalU achieve 7-10% annual enrollment growth, while state funding continuously declined.

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2004
Children's Hospital Foundation

Children’s Hospital Foundation

We eloquently articulated the Children’s Hospital case for public support so this new, world-renowned hospital could be built.

2005
Carnegie Learning

Carnegie Learning

We helped this Carnegie Mellon University spinoff, that invented a revolutionary new approach to math education, discover and communicate its core brand promise to the 700 largest school districts in America.

2006
Columbia Gas of Pennsylvania

Columbia Gas of Pennsylvania

We helped Columbia Gas of Pennsylvania carefully communicate the value of replacing 2,400 miles of old, bare metal pipeline with long lasting, polymer pipe—an invasive job that could have been met with resistance by homeowners. But wasn’t.

2007
Carnegie Museum of Natural History

Carnegie Museum of Natural History

We re-introduced Pittsburgh and the world to the finest collection of dinosaur bones on Earth with a campaign that blew away all attendance projections.

2008
Allegheny Financial Group

Allegheny Financial Group

We developed a unique value proposition and brand awareness campaign for this highly respected, independent wealth management firm that is based upon the real value they bring to their customers. Peace of mind.

2009
Oticon

Oticon

We began developing product positioning and product launch communications worldwide for Oticon, the global technology leader in the design and manufacture of hearing aids.

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2010
The Fred Rogers Company

The Fred Rogers Company

We renamed and rebranded the well-known Family Communications for a new generation of partners and clients.

2011
The Pittsburgh Promise

The Pittsburgh Promise

We created the public awareness campaign for this progressive, and often politicized, public education initiative to help people understand the collective stake we all share in the success of our kids.

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2012
The Children's Institute of Pittsburgh

The Children’s Institute of Pittsburgh

We helped The Children’s Institute of Pittsburgh to more clearly articulate its brand, so that it can realize its aggressive multi-year business plan.

2013
Edinboro University

Edinboro University

We began planning and buying media that is helping Edinboro University reach new markets, and increase enrollment.

2014
Omnyx

Omnyx

We developed brand positioning and sales support communications to help this Digital Pathology, joint venture of GE Healthcare and UPMC go to market.


Category Experience That Makes a Difference

Financial
Healthcare
Education
Built Environment
Cause Marketing

Our approach to financial communications can be summed up in a metaphorical line from a television commercial we created for a regional bank:
“Money is economic energy.”

That’s how we see the flow of finance—energy. It fuels individual lives, family dreams, business aspirations, and the whole dynamics of regional, state and national economies.

The D + CO portfolio in the financial category ranges the gamut from a regional bank to a trust bank, from investment counselors to early stage venture funds. Quite a diverse assortment, but all driven by that most personal of assets, that very basic spark of economic energy–the green back dollar.

The fact that money is so personal an asset means it is also a very emotive one. Here, too, is where Strategic Ingenuity℠ provides the requisite blend of both rational and emotional responses and benefits that will form the foundation of resonant messaging that motivates understanding, appreciation and transaction. Messaging that delivers on the promise of this energy of opportunity.

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How do you rekindle confidence and trust in a community hospital whose reputation and image comes nowhere near its standard of care and excellence?

How do you persuade an unbelieving audience to experience the benefits of truly breakthrough technology in a tiny hearing device?

How do you position a new medical diagnostic platform to capture the interest of leading health systems worldwide?

These are just a few of the questions and challenges successfully answered over the years by the members of our healthcare practice. The leader of that practice group has more than 30 years of client-side experience working in both teaching and community hospitals. Thus, it can be said that we know healthcare–with its challenges, economics and politics–from the inside out, as well as the outside in.

That said, each day we marvel at the talents, dedication, and compassionate care demonstrated by healthcare professionals–up and down the line.

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We have played a role in a non-traditional student’s career change.

We have helped third graders better understand science.

We have helped a student become the first in her family to attend college.

Over the years we have worked with dozens of both non-profit and for-profit educational organizations, ranging from The Bayer Foundation and the National Science Foundation, to Carnegie Learning and California University of Pennsylvania.

For more than two decades, communicating the importance and benefits of education in people’s lives has been in our company’s DNA.

We get education.

And we understand its significance not only in the lives of individuals, but in the life of a community, and the economic well-being of entire regions. Whether the impact is measured in human terms or financial, the work that educational institutions do is both life changing and future affirming. We are proud to be part of that vital endeavor.

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California University of Pennsylvania

National Science Foundation

The Pittsburgh Promise

A 150-person architecture firm wants to bolster its brand awareness and appreciation in both regional and vertical markets.

A 100-year-old utility faces complex communications challenges as its industry faces deregulation.

A multinational paint manufacturer has a newly created color palette to be branded and introduced to the North American market.

Just three cases from the portfolio we call the built environment.

In every example, our Strategic Ingenuity℠ process has driven successful solutions. Helping brand managers assess new product applications or igniting an emotive connection with end users or key specifiers. Augmenting success in distribution channels—whether they be independent retailers, company stores or the Big Box. Compellingly engaging DIY, BIY, contractor and builder audiences.

Whether your organization is in the business of designing space, engineering construction projects, developing commercial or retail venues, or supplying the finishing touches to consumers’ homes, our experience and process will be of considerable benefit.

And if you would just like to chat about issues and opportunities in the category, give us a call and ask for Mike.

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PPG

Duquesne Light

Astorino

Emotion is inherent in cause marketing. Every cause has its story. And every story is an emotional one.

Whether it be arts advocacy, social issues communication, or regional development, strong feelings are in play. A sensitivity to the shades and hues of those emotions is key.

The D + CO Strategic Ingenuity℠ process is designed to get to the very heart of a cause and communicate its benefits both rationally and emotionally to different cohorts of strategically significant audiences.

In doing so, we focus on not just how people may think about a cause and its issues, but also, more importantly, how they feel about it.

We dive deep. With eyes wide and ears keen. We listen carefully. The feelings attendant to a cause, whatever the cause may be, are powerful. In such a context, we have found the delivery of the message to be at least as important as the crafting of it. Creativity appropriate to your cause is our watchword.

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Bayer

Arts Pittsburgh

Children's Hospital of Pittsburgh Foundation

Enough About Us. Let’s Hear From You.

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Contact Us

DYMUN+COMPANY

The Waterfront Building

200 First Avenue

Pittsburgh, PA 15222

412.281.2345

OWA

John Dymun

Chairman, President

412.281.2350 Ext. 222

jdymun@dymun.com

Mike Provenzano

Managing Partner, COO

412.281.2350 Ext. 212

mprovenzano@dymun.com

Craig Otto

Partner, Creative Director

412.281.2350 Ext. 211

cotto@dymun.com