Kennywood Entertainment, Inc., owner of Kennywood, Idlewild and Sandcastle, contracted Dymun + Company to develop a TV, radio and outdoor campaign for Kennywood's 2005 summer season. The Kennywood campaign engages audiences by asking "What kind of rider are you?" and identifies various types of riders by their distinct personalities.

The line "Let's Ride" serves as the signature line for the campaign.

Kennywood