The region’s nonprofit arts organizations had come together creating the Greater Pittsburgh Arts Alliance (GPAA) and rallying for the creation of a unique community outreach program designed to attract occasional and infrequent arts patrons while raising the profile of the arts in general. Dymun + Company created the themeline “The Arts Bring Life to Life,” and instituted an extensive grassroots campaign that used the region's art organizations as a critical communications network.

greater pittsburgh arts alliance