There may always be a market for shops that only sell a single component of the entire branding solution, like a website redesign or a logo update. But marketers who hire a firm to change the internal and external perception of their brand essence are signing up for a whole lot more.

Actual measurement, that’s proof that the desired brand position projects into your marketplace, is a process that’s well worth consideration. And one that broadens the branding discipline to encompass how key constituents perceive a company’s brand promise, both rationally and emotively, offer you the best opportunity for gaining long-term brand preference.

It’s your Brand and well worth doing it right.