THE FRED ROGERS COMPANY

Our client was challenged with changing
their name from the well-known Family
Communications, Inc. to a name that
would more quickly connect the work
and values of Fred Rogers to a new
generation of partners and clients. Its
new name, “The Fred Rogers Company,”
and accompanying identity is designed
to create an immediate recognition and
appreciation of its enduring legacy as
the active and dynamic extension of Fred’s
work and standards.