ALLEGHENY FINANCIAL GROUP

We created this campaign by asking potential
clients how they saw their own financial picture.
The idea was to make people stop, think and
relate to AFG in a very real way. Someone said
they saw their finances as a “garden being
hammered by hail and devoured by grasshoppers.”
Others compared their financial situation to “a junkyard”
or saw themselves as being “lost in a fog” and
hoping for the best.

We used these real-life, gut-level visualizations
throughout the campaign to create awareness,
empathy and a unique value proposition. One that
is not based on fantasy, but built on meeting
customers right where they really live.

alleghenyfinancial.com