Dollar Bank

Through Institutional Branding, Business Banking, Product Launch and Retail Branch Communications, our “Value of a Dollar” campaign helped Dollar Bank position and differentiate itself as one of Pittsburgh’s major banks. Over the course of our 18-year relationship, Dollar more than doubled its assets without merger or acquisition and became the largest standalone mutual bank in America.

Dollar Bank - Value of a DollarFI_Dollar_ValueEagleTV_ThumbFI_Dollar_PyramidTV_ThumbDollar Bank 1+1Dollar Bank - Still Wants to Be a BankDollar Bank - Private Info TV spotDollar Bank - Customer Service TV spotDollan Bank - chair adDollar Bank FreeMONEY CheckingDollar Bank E-Checking TV spot