Dollar Bank

Through Institutional Branding, Business Banking, Product Launch and Retail Branch Communications, our “Value of a Dollar” campaign helped Dollar Bank position and differentiate itself as one of Pittsburgh’s major banks. Over the course of our 18-year relationship, Dollar more than doubled its assets without merger or acquisition and became the largest standalone mutual bank in America.

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Dollar Bank - Value of a Dollar FI_Dollar_ValueEagleTV_Thumb FI_Dollar_PyramidTV_Thumb Dollar Bank 1+1 Dollar Bank - Still Wants to Be a Bank Dollar Bank - Private Info TV spot Dollar Bank - Customer Service TV spot Dollan Bank - chair ad Dollar Bank FreeMONEY Checking Dollar Bank E-Checking TV spot