This integrated marketing campaign commissioned by the Greater Pittsburgh Arts Alliance is designed to deepen the relationships between infrequent arts participants and the arts. The campaign was informed by a landmark, qualitative research study by Z-Met.
Dymun + Company created the positioning theme: “The Arts Bring Life to Life.” We crafted a graphic identity, which represents the public face for all the arts in Pittsburgh. We also created out-of-home media communications, radio and television spots aimed at helping people realize the opportunities for discovery and personal growth that the arts have to offer. The campaign works, and it has attracted the interest of arts organizations around the country.