Invented the word “AIRMALL” and helped the British Airports Authority launch this
now globally recognized retail brand concept at Pittsburgh International Airport.
Developed Bayer Corporation’s “Making Science Make Sense” program, which was recognized as
one of America’s top ten corporate volunteerism campaigns by President Clinton.
Created the California University of Pennsylvania brand, and helped the University achieve
sustainable 7-10% annual growth, while state funding has continuously declined.
Helped re-introduce Pittsburgh and the world to the finest collection of dinosaur bones on
Earth with a campaign that blew away all attendance projections.
Helped America’s largest independent mutual bank to more than double
its assets without merger or acquisition.
Helped Duquesne Light during deregulation to dramatically, and measurably, transition its image
from being a reviled, monopolistic corporation to a respected and liked corporate citizen.
Created the direct response television campaign for Oticon that more than doubled previous
campaign inquiries in the first month it ran. And with 20% less media spend behind it.
Created Pittsburgh Paints “The Voice of Color” program, a game-changing,
national paint marketing and merchandising effort that is still vibrant over 15 years later.
Unified Pittsburgh’s disparate arts organizations with “The Arts Bring Life to Life” campaign,
and was honored with the only Center for the Arts Cultural Award ever given to a non-artist.