29 Years of Strategic Ingenuity + Counting
Our approach to financial communications can be summed up in a metaphorical line from a television commercial we created for a regional bank:
“Money is economic energy.”
That’s how we see the flow of finance—energy. It fuels individual lives, family dreams, business aspirations, and the whole dynamics of regional, state and national economies.
The D + CO portfolio in the financial category ranges the gamut from a regional bank to a trust bank, from investment counselors to private equity investments. Quite a diverse assortment, but all driven by that most personal of assets, that very basic spark of economic energy–the green back dollar.
The fact that money is so personal an asset means it is also a very emotive one. Here, too, is where Strategic Ingenuity℠ provides the requisite blend of both rational and emotional responses and benefits that will form the foundation of resonant messaging that motivates understanding, appreciation and transaction. Messaging that delivers on the promise of this energy of opportunity.
How do you rekindle confidence and trust in a community hospital whose reputation and image comes nowhere near its standard of care and excellence?
How do you persuade an unbelieving audience to experience the benefits of truly breakthrough technology in a tiny hearing device?
These are just a few of the questions and challenges successfully answered over the years by the members of our healthcare practice. The leader of that practice group has more than 30 years of client-side experience working in both teaching and community hospitals. Thus, it can be said that we know healthcare–with its challenges, economics and politics–from the inside out, as well as the outside in.
That said, each day we marvel at the talents, dedication, and compassionate care demonstrated by healthcare professionals–up and down the line.
We have played a role in a non-traditional student’s career change.
We have helped third graders better understand science.
We have helped a student become the first in her family to attend college.
Over the years we have worked with dozens of both non-profit and for-profit educational organizations, ranging from The Bayer Foundation and the National Science Foundation, to Carnegie Learning and California University of Pennsylvania.
For more than two decades, communicating the importance and benefits of education in people’s lives has been in our company’s DNA.
We get education.
And we understand its significance not only in the lives of individuals, but in the life of a community, and the economic well-being of entire regions. Whether the impact is measured in human terms or financial, the work that educational institutions do is both life changing and future affirming. We are proud to be part of that vital endeavor.
A premiere design/build firm wants to build a stronger position in its marketplace.
A 100-year-old utility faces complex communications challenges as its industry faces deregulation.
A multinational paint manufacturer has a newly created color palette to be branded and introduced to the North American market.
Just three cases from the portfolio we call the built environment.
In every example, our Strategic Ingenuity℠ process has driven successful solutions. Helping brand managers assess new product applications or igniting an emotive connection with end users or key specifiers. Augmenting success in distribution channels—whether they be independent retailers, company stores or the Big Box. Compellingly engaging DIY, BIY, contractor and builder audiences.
Whether your organization is in the business of designing space, engineering construction projects, developing commercial or retail venues, or supplying the finishing touches to consumers’ homes, our experience and process will be of considerable benefit.
And if you would just like to chat about issues and opportunities in the category, give us a call and ask for Mike.
Emotion is inherent in cause marketing. Every cause has its story. And every story is an emotional one.
Whether it be arts advocacy, social issues communication, or regional development, strong feelings are in play. A sensitivity to the shades and hues of those emotions is key.
The D + CO Strategic Ingenuity℠ process is designed to get to the very heart of a cause and communicate its benefits both rationally and emotionally to different cohorts of strategically significant audiences.
In doing so, we focus on not just how people may think about a cause and its issues, but also, more importantly, how they feel about it.
We dive deep. With eyes wide and ears keen. We listen carefully. The feelings attendant to a cause, whatever the cause may be, are powerful. In such a context, we have found the delivery of the message to be at least as important as the crafting of it. Creativity appropriate to your cause is our watchword.